About us


Meet the team!

We're a family of construction experts with leadership rooted in a rich, historic family-led legacy. Our commitment towards excellence is driven to create important facilities, and to build trust and meaningful relationships.

  • Herb Spence III, PEPresident & CEO

    Herb Spence III, PE

    President & CEO

    As the 4th generation leader of a construction company with long legacy of building important facilities for our project partners, it is incredibly humbling to reflect on our company’s accomplishments. I’m proud that our company still employs and is led by key family members who started their careers from the ground up, like myself, who started working as a project engineer in Ann Arbor. My great-grandfather and his brother started our firm to rebuild our community after a devastating fire, and our commitment to the communities we live in continues through community involvement by our employees and leaders.

  • Dick SpenceExecutive Vice President

    Dick Spence

    Executive Vice President

    Representing the 3rd generation of Spence family leadership, I’ve seen a lot of changes within the construction industry. Throughout these changes, our company has maintained its core values and I’m proud of where we’ve been – and where we’re headed. I started in our family business like everyone else – learning the ropes through hard work in the field and developing an appreciation for construction results consistent with our family-owned firm’s expectations. Today, in addition to serving as Executive Vice President, I provide oversight on all of our estimates and find great pleasure in working with a team of talented construction professionals.

  • Ed Spence IIIVice President & COO

    Ed Spence III

    Vice President & COO

    As Spence Brothers’ Chief Operating Officer, I direct projects we build, from planning to completion. Our family’s name is on every job we do. I feel fortunate that my forefathers passed on their work ethic and commitment to excellence to the following generations, and I am accountable to uphold our hard earned reputation. This is what drives me to make sure the job is done safely, on-time, within budget, and exceeding our clients’ expectations. Whether large or small, simple or complex, I am dedicated to make sure all employees and our subcontractors are committed to the needs and objectives of our clients.

  • Robert Spence IIIVice President

    Robert Spence III

    Vice President

    I’m proud to be a company leader, responsible for carrying on a legacy of getting the job done right that spans 13 decades. Our success has been built by the manner in which we treat people—clients, subcontractors, and above all, our employees. I believe in mutual respect and an appreciation for a job well done. Just as we believe in doing the job right on every project we build, I also apply that way of thinking to community leadership through my involvement as a board member of the City Opera House and Traverse City Light and Power (TCLP).

  • Brian KeelerVice President

    Brian Keeler

    Vice President

    Taking a page out of the Spence Notebook, I began my career out in the field as a laborer & project engineer, with the understanding that the best educational foundation for building involves a hands-on approach.  Coupled with an education in Civil Engineering from the University of Michigan and a Master’s in Business from Saginaw Valley State University, my field work, and on-the-job project management experience has allowed me the privilege of currently serving as our Vice President of Preconstruction Services.  This means I am often the first to meet with our customers, and being among the first of the company’s Owners without the Spence name, I’m proud to apply the family’s values to the work I do each and every day – putting the client first and treating every customer dollar like it’s my own.

  • Norm ThomasChief Financial Officer

    Norm Thomas

    Chief Financial Officer

    Since joining Spence Brothers I have been impressed with the level of dedication and commitment invested in the projects we build and in the communities where we work. It’s clear to me that this starts with the Spence family and the level of integrity they bring to our relationships with owners, subcontractors, designers, and municipalities. The company’s longevity is a testament to the trust built up over many years and many projects. I’m happy to be working with the team, happy to be building relationships and I plan on making sure the next century is just as successful for Spence.

  • Matt Spence IVVice President

    Matt Spence IV

    Vice President

    I am very proud to carry on the legacy left to me by my forefathers. Along with many of our management team, I started in the trenches learning the business from the ground up. Over the years, this developed into working in many different sections of the company – giving me  a complete understanding of the construction process.   I have served as a laborer, project engineer, project manager, IT programmer, IT manager and currently work with our estimating team.  As an estimator, I’m working closely with our subcontractors and suppliers to get the best pricing available for a project. Being hands-on from the planning phase and seeing construction through to the end is tremendously gratifying.

  • Dave SpenceVice President

    Dave Spence

    Vice President

    I grew up with a passion for construction as a result of being with my father on job sites as a youngster. I got the construction bug. Much like everyone else in our company with Spence as the last name, I learned the business from the ground up – literally. It was there I realized concrete was my thing. Having run some of our company’s largest concrete projects over several decades, my experience now allows me to mentor others within the company – ensuring our projects run smoothly, quickly and represent the quality associated with the Spence Brothers name.

  • Shane Willis, PEVice President, Project Director

    Shane Willis, PE

    Vice President, Project Director

    I have always had an interest in construction. When deciding a career path out of high school I was drawn to construction management because the projects we build are very visible in the community and are around for a long time. I am very fortunate and proud to have spent my entire career with Spence Brothers starting as a project engineer in the field after graduating from the University of Michigan and now serving as Vice President and Project Director. My goal is to carry on Spence Brothers’ hard-earned legacy and to apply our values daily to ensure that our employees have the tools and processes they need to be efficient and successful and above all that our clients receive the value and quality they expect and deserve from Spence Brothers.